Next Impressions

Okay fine. I will finally separate the personal blog I began in 2005 from all the work related information I love to read and write about.

And who am I? I began my career in blog media right after graduating from the Design/Media Arts program at UCLA. I was fascinated by the new influence model emerging among bloggers and wanted to know everything there was to know about them, and help others understand them as well. I joined a start up, building the user interface for a blog monitoring platform launched at DEMO Fall 2006 (very rewarding experience), and managed our first 100 clients, working with Fortune 500 brands to explain the phenomenon taking place in media, build strategy for engaging and managing conversations with consumers online, and fast forward to today, I now work with all brands across the nation to define advertising strategies for this still growing and changing Conversational Media. I love what I do, I am passionate about understanding the shift in consumer behavior and interaction with brands, and am endlessly curious about what will be the next solution to better connect with consumers and each other.

Enter - Next Impressions. Here I will write about the brands, advertisers and companies catching my attention through new and interesting media executions.

Feel free to email me and share the brands that have reached you.

Julia